Concordia University Wisconsin - “Live Uncommon - Wish”
In Fall 2018, Concordia University needed a second round of new brand creative, primarily to focus on their post-traditional audience. The university partnered again with local Milwaukee agency, BVK. In two days, we did a full photo shoot and shot enough video to create three new commercials, “Wish” being one of them. The other two videos can be found here and here. I was the main producer on the Concordia side for the shoot. As the producer, I did casting calls, reserved rooms and talent, coordinated locations, and was the main contact for overall design and planning for the shoots.
Concordia University Wisconsin - “Live Uncommon” Brand Campaign
In Fall 2017, Concordia University did a rebrand and partnered with local Milwaukee agency, BVK, to create this new brand. The rebrand required video and photography shoots. I was the main producer on the Concordia side for the CUW video and photo shoots and the photo shoot for our Ann Arbor campus as well. As a producer, I did casting calls, reserved rooms and talent, coordinated locations, and was the main contact for overall design and planning for the shoots. The photos from the shoot are displayed on the new CUW website, on billboards, and all over collateral we create. The videos have been used for advertising on social media and broadcast.
Concordia University Wisconsin - Interprofessional Informatics
To promote the Interprofessional Informatics Certificate program at CUW, we came up with a plan to work with Plum Media to film three documentary-style videos to advertise on social media and email campaigns. The focus of these videos was to showcase how data changes lives, and show the interprofessional side by having an education, nursing, and health professions approach. As the producer, I coordinated the talent, phone interviews, locations, times for the shoots, and editing from the Concordia side. This video is the patient approach, the other two videos cover education and nursing.
Concordia University Ann Arbor - The Professional MBA
Concordia’s Ann Arbor campus needed a video to promote a new program within the School of Business. The target audience for this program is adults who already have Master’s or Doctoral degrees and could work in a variety of fields. Our marketing team hired Seventy7 Productions to shoot and film the video. As the producer, I coordinated talent, locations, scripting, voice overs, shot ideas, and editing from the Wisconsin campus before and after the shoot and then traveled to the Ann Arbor campus for the shoot.
Concordia University Wisconsin - SPAHE Program Promotion
Short video created to promote one of the Master’s degree programs within the School of Education at Concordia University. As a producer, I planned the script for the video, communicated with the talent, and oversaw the editing process. This video was created by our in-house marketing team.
Love Your Job at Sommer’s Automotive
During my time at Sommer’s Automotive, I was involved in producing videos to get more people to apply there and to shop for a vehicle there. I worked with a local videographer from Push to Start Productions to create these videos. As a producer, I worked on the script, coordinated the shoot, interviews, shot ideas, and final editing.
Welcome to Sommer’s Automotive
Another video, filmed and edited by Push to Start Productions, created to promote the dealership. As a producer, I worked on the script, coordinated the shoot, interviews, shot ideas, and final editing.